Tyrkey Oak by Luke Adam Hawker

Luke Adam Hawker's Dulwich Park Turkey Oak

We’re starting our journey as a brand, and making conscious decisions about the impact of what we’re doing is a really important consideration.

That means choosing, as much as we can, suppliers who share that approach. For instance, how do they go about minimising waste, commit to paying their staff a living wage, or give back to their local communities? Are they fair, responsible and decent?

It’s also the reason why we use a pre-order, limited-edition model. This ensures we only ever produce the number of items that have been ordered and aren’t contributing to the millions of tonnes of unsold clothing that goes to landfill every year.

And it means really focusing on every detail of our designs to ensure quality, and limiting ourselves to timeless, classic pieces, to join a tradition of finely crafted clothing that lasts.

So for all of those reasons, when you choose Nason, you’re helping us work towards being mindful in the way we operate - and showing that, like us, you care for the people and places that, in whatever way, we touch on in the production of our collections.

With our partnership with Treepoints we’re taking another step on that journey.

Treepoints is a social enterprise launched last year by two young entrepreneurs who are passionate about helping people to understand and offset their carbon footprint. It is creating a community of like-mind brands and individuals to support world-class, certified front-line projects geared towards reducing harmful pollution and removing carbon from the atmosphere. Uniquely, the impact of their investments on behalf of the community is all tracked and visible on the Treepoints platform.

In our case it means that every time you buy an item from Nason, Treepoints will plant a tree on our – and your – behalf, and, in the words of Co-Founder Jacob Wadderburn-Day, do something to “support projects that prevent carbon emissions and support sustainable development in vulnerable communities around the world.”

Being mindful isn’t always the easy route. It means thinking about the impact of every decision we make and asking ‘could this be harmful, is there a better way?’ We know this is just one step on that journey but we’re glad to be taking it.