Thanks for spending the time to find out more about Nason.

Let us introduce ourselves

Nason is a premium, independently-owned, exclusive fashion brand, born and bred in South London. We’re here to create what we like to call ‘Forever Garments’. Future-proofed, authentically British clothing with a conscience, designed for both men and women.

Released in small pre-order batches, we’re committed to creating a more considered approach to luxury fashion by upholding the highest standards across manufacture, sustainability and community. Ultimately delivering unique, personalised, memorable clothing that lasts.

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Mel Nason, our Founder

As the creative force behind Nason, Mel is focused on crafting garments to be proud of. A graduate of the esteemed London College of Fashion and Central Saint Martins, she has over 20 years of hands-on experience, working for a range of household names.

Nason London

Work that lasts

In today’s world, it’s more important than ever to make work that lasts. Work that is used. Work that doesn’t put unnecessary pressure on finite resources and our environment. So that’s what we’re going to do. By releasing limited runs of garments in pre-order batches, we know everything we produce will be going to a good home. It means we can spend more time making our garments the best they can be. Put together with care and attention by people and processes we trust. It’s what we believe in. And we hope by working in this sustainable, considered way, our ‘Forever Garments’ will help us achieve our B-Corp status before December 2022.

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A modern approach

At Nason, we work independently without unnecessary overheads at every step of our business. It means we can commit to honestly pricing our clothes on design, materials, production and distribution alone. Ensuring costs remain fair, without ever compromising on the quality of the products you receive direct to your door.

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Building a community of like-minded people

At Nason, we’re lucky to have a strong network of mentors and industry experts behind us. Helping us to grow and collaborate more freely, while ensuring only the most experienced individuals in their fields handle our designs, materials and products.

It’s easy to say, but from day one, we’ve always wanted Nason to be more than a fashion brand. We want it to be something people can believe and share in. We intend to continue developing this support base of like-minded creative people, who are all passionate about what we do.

By signing up to our Newsletter and following us on social media you too can be part of this community. We hope you’ll join the journey with us and feel part of what Nason is building.

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