Why we do what we do.
At NASON we believe that the most valuable clothes are those that reflect who we are and what matters most to us. That is why we make pieces that are timeless and that we will want to wear for years, not seasons.
I deliberately say ‘we’ because I want to make clothes for women like us. What matters to me will probably matter to you.
I want a few special pieces that I can wear many different ways and that make me feel good every time I put them on, no matter what I’m doing or where I’m going. I want clothes that are agelessly stylish and that will feel like classics from day one.
I want to wear clothes made the right way, for the right reasons. I want clothes that will always make me feel confident. I want clothes that will hold memories.
Mel Nason, London May 2020